خرید و دانلود نسخه کامل کتاب زبان اصلی Product Roadmaps in Practice: Drive Business Growth with Product Roadmaps (Product Strategy Book 2) PDF | دانلود کتاب خارجی

آنتونی رابینز میگه : من در 40 سالگی به جایی رسیدم که برای رسیدن بهش 82 سال زمان لازمه و این رو مدیون کتاب خواندن زیاد هستم.

 
As a product professional you will agree with me that product roadmaps can easily become a nightmare and they are the source of many of your headaches at work.Perhaps you think you are using roadmaps wrongly or they are just a waste of time and a continuous source of arguments. But bear with me, Product Roadmaps serve a purpose.Product roadmaps are fundamental to product management work. But every week I hear from many product managers who still struggle to plan, create and communicate a compelling roadmap.This book will provide you with a practical approach to introduce (or improve) product roadmapping in your product organization.You’ll learn:Basics of the product roadmapThe roadmap as a strategic toolHow to design your roadmapHow to manage your roadmapHow to introduce and “sell” the product roadmap in your organizationHow to start or relaunch the product roadmapHow to improve the product roadmap with metricsStructure of the BookThe book is structured in five sections of three chapters each. The first section is the most theoretical. But even though it is an eminently practical book, I think it is essential to start by exploring the product mindset and understanding the key role the roadmap plays and how it fits into the strategic fabric of the product organization.In the second section we explore the fundamentals of the product roadmap from its fit into the strategic gear, the basic principles, and the benefits it brings to the modern product organization.The third block is devoted to the actual artifact design, with a special emphasis on themes (or initiatives) and the most common design mistakes.The fourth block is dedicated to roadmap management, including metrics to assess the effectiveness and performance of the roadmap. An aspect that in my opinion is given very little attention and is as important as a good design.To finish, I offer you a method to effectively introduce the practice of product roadmapping in your organization, including an assessment to evaluate the current situation.Enjoy!