خرید و دانلود نسخه کامل کتاب زبان اصلی User Experience Mapping: Enhance UX with User Story Map, Journey Map and Diagrams Kindle Edition PDF | دانلود کتاب خارجی

آنتونی رابینز میگه : من در 40 سالگی به جایی رسیدم که برای رسیدن بهش 82 سال زمان لازمه و این رو مدیون کتاب خواندن زیاد هستم.

 
Understand your users, gain strategic user insights, and make your product development more efficient with user experience mapping Key Features Explore the major types of user experience maps Design and analyze user tests to improve communication with stakeholders Get to grips with creating wireflows, mental model maps, ecosystem maps, and solution maps Book Description If you want to create better products and innovative solutions, user experience maps will help you understand users, gain strategic insights, and improve communication with stakeholders. Maps will also help you champion user-centricity within your organization. This book is one of the first resources to cover two advanced mapping techniques—the behavioral change map and the 4D UX map. As you explore user story maps, task models, journey maps, and many more, you’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type in detail and guides you in solving real-world problems with mapping. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Even if you don’t have access to any of those, each map type can also be drawn with pen and paper. As well as creating maps, the book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. By the end of the book, you’ll have benefitted from the hundreds of hours’ worth of user experience knowledge from one of the world’s leading UX consultants. You will be equipped to change your users’ world for the better. What you will learn Develop and understand all common user experience map types Use lab or remote user research to create maps and understand users better Design behavioral change and represent it with maps Create 4D user experience maps, the ultimate UX deliverable Capture many levels of interaction in a holistic view Use experience mapping in an agile team to help with stakeholder communication Emphasize user focus and help your organization become user-centric Who this book is for If you’re a product or service manager or designer who wants to learn user experience mapping techniques, this book is for you. Table of Contents How Will UX Mapping Change Your (Users’) Life? User Story Map – Requirements by Collaboration and Sticky Notes Journey Map – Understand Your Users Wireflows – Plan Your Product Remote and Lab Tests for Map Creation Solution Mapping Based on User Insights Mental Model Map – A Diagram of the Perceived Reality Behavioral Change Map – The Action Plan of Persuasion The 4D UX Map – Putting It All Together Ecosystem Maps – A Holistic Overview Kaizen Mapping – UX Maps in Agile Product Management